Beyond the 11 · the ID11 Media podcast

The best 11 minutesin sportand business.

With the people who play, coach, build and invest in the game. Hosted by Shaun Harris and Kevin Meredith.

Beyond the 11 episode 10: Sport Has Grown Up (And Lost Something)

Watch episode 10

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EP 10 Scott French

Sport Has Grown Up (And Lost Something)

3 November 202612 min

Episode notes and quotes Extended cut

Every Tuesday11:00 AM Eastern
11episodes, including a bonus
4guests so far
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First listenAmerica's best players are still unscoutedEpisode 7 with Steve Sampson Pick a guestCoaches, builders and journalists from inside the gameSee the guests In a minuteRead the lines guests want every player to hearJump to the quotes

There is no single path
through the game.

Some learn it on the pitch.

Some learn it in the boardroom.

The best learn both.

The question chain

One question.
Passed on.

Every guest leaves a question for the next one, without knowing who will answer it. The next guest answers it as question one.

Start with Steve Sampson

Season one, so far

07
Steve Sampson asked Tom Byer

"Who's responsible to identify and develop our top youth players? Is it US Soccer, MLS, or the best European academies?"
08
Tom Byer asked Misha Sher

"What's the one thing you could do immediately inside your community that wouldn't cost a penny and would have the biggest impact?"
09
Misha Sher asked Scott French

"What are you building today that will still matter when the thing you're currently known for is gone?"

Hear Scott French answer in episode 10

Meet the guests

Four careers, four different routes through the game. This is who is behind each conversation.

Former USMNT head coach

Steve Sampson

Forty years in the game, from college soccer at UCLA to a national title at Santa Clara.
On Bora Milutinović's staff at the 1994 World Cup, then head coach of the US men's national team at France 1998.
The first US-born coach of a foreign national team, Costa Rica, and LA Galaxy coach for the 2005 MLS Cup and US Open Cup double.
Today he covers Copa América and World Cups in the media.

America's Best Players Are Still Unscouted

Author, Soccer Starts at Home

Tom Byer

Grew up in New York and has spent more than 40 years in Japan and Southeast Asia.
Played for the Tampa Bay Rowdies, then professionally in Japan with Hitachi from 1986.
Moved into coaching through Coerver, built his own T3 programme and wrote Soccer Starts at Home.
Works with football federations on youth development across Asia and beyond.

Football Starts at Home

Founder, One of Not Many

Misha Sher

Started in banking with an MBA before moving into sport and media.
Spent more than a decade at WPP, finishing as global head of sport, entertainment and culture.
Has worked with brands and athletes including Pelé, Mesut Özil, Alessia Russo and Ali Riley.
Launched One of Not Many, a talent-focused business, this year.

Build Beyond Your Career

Veteran sports journalist

Scott French

A veteran of Southern California sports journalism and one of America's longest-serving soccer writers.
Decades covering MLS, US and international soccer, several World Cups and the Olympic Games, including Sydney 2000.
Was at the LA Galaxy when David Beckham arrived, and contributed to a recent book on soccer in Los Angeles.

Sport Has Grown Up (And Lost Something)

Recent episodes

Told by the people inside the game.

Coaches, builders and journalists, in conversation with Shaun Harris and Kevin Meredith.

See every episode

In their words

One line from each guest worth taking to training, or to the boardroom. Tap a card for the full episode.

Lines from the recorded conversations, lightly edited for length.

In 60 seconds

One idea from each conversation, straight from @id11_media on Instagram. Tap a clip to play it, then go deeper with the full episode.

ReelThe coaching in Japan is no betterLoading the clip…

The coaching in Japan is no betterTom Byer · Episode 8
ReelOnly hockey got better since the 1970sLoading the clip…

Only hockey got better since the 1970sScott French · Episode 10
ReelWhat are you building that will still matter?Loading the clip…

What are you building that will still matter?Misha Sher · Episode 9
ReelA $5 ball beats millionsLoading the clip…

A $5 ball beats millionsTom Byer · Episode 8
ReelThe true cost of launching the MLSLoading the clip…

The true cost of launching the MLSSteve Sampson · Episode 7
ReelWhat separates Mbappé from Coca-Cola?Loading the clip…

What separates Mbappé from Coca-Cola?Misha Sher · Episode 9
ReelWhy 23 of 26 play in EuropeLoading the clip…

Why 23 of 26 play in EuropeTom Byer · Episode 8
ReelFans need too many streaming subscriptionsLoading the clip…

Fans need too many streaming subscriptionsScott French · Episode 10
ReelStop scouting. Start developing.Loading the clip…

Stop scouting. Start developing.Tom Byer · Episode 8
ReelThe US problem nobody fixesLoading the clip…

The US problem nobody fixesShaun Harris & Kevin Meredith · Episode 6
ReelWhat makes a player worth 100M?Loading the clip…

What makes a player worth 100M?Shaun Harris & Kevin Meredith · Episode 6

Want the full conversation?

All reels on @id11_media

Who it is for

Players & families
Hear how people inside the game think about development, scouting and the years before a first contract.
Explore the pathways
Leaders & founders
Eleven minutes on the business of sport: media, money, brands and what comes next.
Partner with ID11
Coaches & clubs
Ideas on youth development, scouting and the systems that find and grow talent.
Work with the network

Shaun Harris in the Beyond the 11 studio — Shaun Harris

Kevin Meredith in the Beyond the 11 studio — Kevin Meredith

Meet the hosts

Shaun Harris is ID11's Global Sporting Director. Kevin Meredith directs Beyond the 11. Every Tuesday they sit down with leaders in sport, business, investment and innovation for eleven minutes.

The show is an ID11 Media production, presented with the Score USA Foundation.

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