Misha Sher on why athletes should manage their personal brands the way great companies do.
Founder, One of Not Many
The thing that you miss the most is not the money. What they miss is a sense of purpose and a reason to wake up every morning.
What people are drawn to is a story. They're drawn to characters.
If your brand is entirely reliant on your performance, then at some point that's going to be over.
Lines from the recorded conversation, lightly edited for length.
Short cuts from the conversation, straight from our Instagram. Tap a clip to play it.
What are you building that will still matter?Misha Sher · Episode 9
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Want the full conversation?
Question one, left by Tom Byer
"What's the one thing you could do immediately inside your community that wouldn't cost a penny and would have the biggest impact?"
Misha Sher left this for the next guest
"What are you building today that will still matter when the thing you're currently known for is gone?"
Hear Scott French answer it
